.YOU MAY certainly not know it, yet different typefaces elicit various emotional states. Serif typefaces, with little strokes in the end of characters, are often found in publications and also papers. They seem reliable as well as authoritative. Sans serif font styles, which appear, can seem modern-day and informal. Visual uniformity gives viewers a sense that they know where they stand it assists to build rely on. In the case of The Financial expert, it prepares the shade for our writing.